Building Community, One Pub at a Time: The Story Behind The Woodsman Group.
Brandon Loughery, the original founder of The Woodsman Group, began his hospitality career in Australia. It was in Australia where Brandon first fell in love with the hospitality industry, discovering his passion for food and cocktails. After his time there, Brandon traveled and experienced many places before returning to British Columbia, where he moved around a bit before finally settling in Vancouver. It was in Vancouver where he worked in various venues, gaining experience in everything from nightclubs and pubs to cocktail lounges and fine dining restaurants.
In time, Brandon met his wife, Melanie, and together, they decided to settle in the Okanagan to raise their family. It was here that The Woodsman Group was born. Brandon’s first venture was at Woody’s Pub, where he partnered to purchase his first venue. His love for pub culture—where down-home food is served to hardworking people in a community-centered atmosphere—has always been the foundation of his business philosophy.
From there, The Woodsman Group expanded with the acquisition of The Packinghouse Pub. With the success of these ventures, Brandon and Melanie sought a seasonal project that would reflect their passion for great food and community. This led to the creation of Black Pine Social at SilverStar Mountain Resort, offering Alpine cuisine with a twist and a fantastic wine and cocktail program for all to enjoy. Following the success of these ventures, Brandon and Melanie acquired The Winston Pub. With each new acquisition, the goal has remained the same: to create welcoming spaces where people can gather, enjoy great food and drinks, and feel part of the community.
Throughout these ventures, one thing has remained constant: a commitment to giving back to the community. Whether through local initiatives or creating spaces where everyone is welcome, The Woodsman Group’s core mission is to bring people together, fostering a sense of belonging and warmth.
02 - Our Story
Our mission is to redefine the dining experience in an era where affordability often takes a back seat.
Embracing the spirit of community, we aim to revive the traditional role of pubs as genuine hubs for connection. Our establishments serve not only as places to savor great food but also as community centers, where celebrations and solace seamlessly coexist. We aspire to be more than just restaurants; we are dedicated spaces for commemorating life’s moments, rallying for important causes, and supporting local initiatives.
In our pursuit of building a stronger community, we pledge to be more than profit-driven enterprises. Our focus extends beyond financial gains to encompass the betterment of the neighborhoods we serve. We actively participate in fundraising activities, contribute to local causes, and strive to be catalysts for positive change.
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Join Our Team
We value our team and the culture we have created, and are always looking for smart, upbeat, hard-working people to grow with us.
Questions? Drop us a line: [email protected]